Julie's Portfolio

Let’s build strong visual work that moves brands forward.

Available for graphic design roles focused on branding, campaigns, marketing assets, and digital visual content.

British Columbia, Canada

juliege.design@gmail.com

ABOUT JULIE

I’m a detail-oriented designer who turns complex business needs into polished, ready-to-launch visual work. My background in large scale e-commerce (JD.COM) has trained me to build consistent brand systems and high impact marketing collateral with speed and precision.

Independent Design Projects

Graphic & Digital Designer

Led independent digital projects across web, product, and campaign design, including XRocket and FlowPayra. Shaped product structure, interface direction, and visual systems to turn early concepts into stronger, more credible digital experiences.

JD.COM

Beijing, China ｜ 2021 – 2023

Graphic Designer

Drove campaign and promotional design for JD Industrial across app and web, delivering high-visibility visuals, merchant page systems, and a B2B recruitment website. Built a standardized page framework that strengthened clarity, improved browsing efficiency, and supported stronger promotional performance.

Starlight Education

Beijing, China ｜ 2019 – 2021

Visual Designer

Built visual systems and drove product design iterations for learning products including QUKEDUO and Aurora Word. Worked across app UI, website visuals, and campaign assets to strengthen product communication, consistency, and conversion potential.

Digital Homeland Technology

Beijing, China ｜ 2018 – 2019

Visual Designer

Contributed to brand identity development for child-focused smart hardware products, helping shape a more distinctive and market-ready visual presence. Created campaign visuals, promotional assets, and brand communication materials across digital touchpoints.

Tools

SELECTED PROJECTS

Visual Design for a Career Growth Learning Platform

A visual design project for a career-focused learning platform, spanning website pages, campaign visuals, and illustration assets. The goal was to build a more recognizable and energetic visual language around growth, motivation, and learning.

Visual Design

Graphic Design

Campaign Visual

Illustration

Web Design

JD Industrial Design

A visual design project for JD Industrial, covering campaign pages, marketing assets, app channels, and offline brand extensions. The work focused on building a more consistent visual language across different touchpoints while supporting both promotional needs and everyday business communication.

Brand Extension

Visual Design

Graphic Design

Web Design

Design System

Marketing Assets

Aurora Brand Extension

A brand extension project built around Aurora’s visual language, spanning campaign graphics, packaging, printed materials, and branded merchandise.

Visual Idensity

Campaign Graphics

Packaging

Print Design

Illustration

Hotoon — Brand Identity & Visual System

A brand identity project for a children’s smart companion product, focused on building a distinct and scalable visual world. The work brought together character graphics, soft geometric forms, and a warm color system to shape a brand presence that could extend across product, promotion, and everyday communication.

Brand Identity

Logo Design

Visual System

Character Design

Design System

A Visual System for an Online Learning Platform

As the platform expanded, it became harder to keep course pages, landing pages, and campaigns visually consistent and efficient to produce. This project focused on improving consistency, execution efficiency, and landing page conversion through shared rules, reusable components, and a more scalable design structure.

Visual System

Digital Design

Landing Page

Marketing Design

Brand Design

MORE WORK

Aurora Vocabulary Learning App
A Small World for Learning
XRocket Brand Identity

IFORMALL Digital Solutions Website
A Visual System for a Learning Platform
FlowPayra Marketing Website

Figma
Visual Design
Graphic Design
Design Systems
UI Design
Brand Identity
SaaS

Hello!

I’m Julie

Graphic Designer crafting high impact visual systems and digital assets. I turn complex business needs into clear, consistent, and scalable design.

From brand systems and campaign assets to web content and marketing visuals, I design with structure, speed, and a strong focus on real-world communication.

JULIE GE

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